Aditya Birla Group's Growth Strategy*

Details

Case Code : CLBS106
Publication date : 2009
Subject : Business Strategy
Industry : -
Length : 02 Pages
Price : Rs. 100

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Key words:

Growth strategy, Mergers and acquisitions, Takeover, Divest, Competition, Business portfolio, Meritocracy, Kumar Manglam Birla, Aditya Birla Group, Birla Group, Hindalco, Indal, Alcan, Birla Copper, Grasim, Indo Gulf Fertiliser, Idea Cellular, Trinethra, Minacs, Gyanodaya

Note

* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.

 

Abstract:

This micro case study is on the business portfolio of the Aditya Birla Group and how it has been restructured to achieve growth. The case also highlights the culture of meritocracy adopted by the group to achieve growth.

Introduction In 2008, the Aditya Birla Group (ABG) was a US$ 28 billion corporation. It employed 100,000 people belonging to 25 nationalities and over 50% of its revenues were attributed to its overseas operations in countries like the US, the UK, China, Germany, Hungary, and Brazil, among others. The group's product portfolio comprised Aluminum (Hindalco-Indal), Copper (Birla Copper), Fertilizers (Indo Gulf Fertilizers Ltd.), Textiles and Cement (Grasim Industries Ltd.), Insulators (Birla NGK Insulators Pvt. Ltd.), Viscose Filament Yarn (Indian Rayon and Industries Ltd.), Carbon black (Birla Carbon), Insurance (Birla Sun Life Insurance Company Ltd.), Telecommunications (Idea Cellular Ltd.), and BPO (Minacs Worldwide Ltd.).

In 2007, the group acquired Novelis Inc., the Atlanta (US)-based aluminum producer to become one of the largest rolled-aluminum products manufacturers in the world...

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